Brainstorming

New ideas and opportunity boosts your confidence for making wise choices.

Brainstorming can determine what you already know about a subject.

You can think more freely to generate innovative ideas and.identify profitable topics.

Write down what you like and what you’re good at.

More ideas the better the choices.

Ideas should be noted down and evaluated.

Pick a Topic

Your interests and sharing what you know can lead to online income.

The value is in what you write that benefits the reader.

Ensure that you pick a niche that appeals to you and has a targeted audience.

You might be fascinated about travel, gardening, cooking, photography, knitting or health and well-being.

People interested about a particular topic generally become repeat customers through other related information products.

Keep content relevant to your target audience needs by identifying the benefits about a subject you enjoy writing about and they are interested in reading.

Three things to consider when choosing a topic:

1. Your interest in a particular topic

2. Popularity and competition

3. Ability to make money

Give visitors what they want.

Write to:

*inspire, educate, entertain

*achieve your goals

*tell your story

*make money

Online Business

A Website Works all Year Round, 24 Hours a Day, 7 Days a Week!

Build a business to earn the kind of money you want and give you the flexibility to work the hours that suit you.

An online business gives you the opportunity to pursue a variety of global, online income avenues because it is not restrained by geographical demographics.

Treat your website as a business and it will generate long-term income around the clock.

“Speak” to your niche customers and prospects in a very personalized way via email marketing.

It is a cost-effective way to promote your business quickly to your niche.

Good content and design attracts free traffic through the search engines.

Good content and design of a website converts prospects into paying customers.

When you are just starting out, concentrate on building free, targeted traffic.

An online business needs:

*a website

*domain name

*web hosting

You want your website to:

1. rank well on the search engines

2. attract as many interested people to your website

A good website:

*close sales

*generates leads

*gets clicks on advertisements

Keywords

People search for information online using keywords and phrases.

They are the basis of all search engine rankings.

Choosing profitable keywords related to your niche gives you maximum benefit for converting the right visitors into paying customers.

It’s important to generate traffic from a variety of sources.

A vibrant social media presence and other marketing methods, boosts traffic and provides a wonderful opportunity to gain recognition.

Once your online business is established, you can supplement free traffic with paid traffic.

Use your main keyword in the first couple of sentences of your content, or at least within the first paragraph.

Use that keyword and variations of it, throughout the content.

Insert keywords in:

*title tags (the headline on the search engine results page)

They are the first places that the search engines will scan

*header (strategic headline at the top of a page)

*content (written for your target audience with relevant information)

*sub-headers (title of a subdivision written on a content page)

*breadcrumbs (secondary navigation aid)

Build Your Brand

Don’t try to be or do all things to all people.

An authority website is viewed with credibility.

The right niche is all about building your brand to a targeted market that reflects your area of specialization.

Branding:

*describes you and your business

*builds your reputation

*builds trust amongst people

*it becomes your trademark making you unique

Monetization Through Affiliate Programs

New income streams rid you and your family of reliance on only one source of income and having to worry about how to make ends meet.

Website monetization is the process of converting traffic to your website into revenue.

Turn your ideas, knowledge, passion and skills to diversify and to operate within several niche markets to create multiple streams of income.

An information website can be profitable as long as there is a large readership for your topic.

To make money from an information website, you can join affiliate programs that relate to your site’s content.

Joining affiliate programs is fast, cost-free, and, risk-free.

As an affiliate of various companies, they will pay you a certain percentage for every sale from your website’s referral.

Place their ads and affiliate links to your website.

You focus on advertising, promoting and driving traffic instead of processing orders and dealing with customers or suppliers.

You are merely referring interested visitors to your partner sites through the links on your website.

More content means more traffic, more ads, more affiliate links and more visitors you will get.

Every page can make money from more than one source.

Mention digital marketing and you are constantly reminded of the changes that happen every day in this industry. We have crossed six months into 2021, and in this Covid-19 crisis, digital marketers are on the constant lookout for new strategies, tactics to gain customers for their customer’s products and services. As per industry experts, 2021 is the year when the industry removes the dead dud marketing strategies and embraces new technologies to approach customers and boost sales. This article on “Future of Digital Marketing?” throws more light on the concepts.

Digital Marketing in the Future

A. Shoppable Posts

The Covid-19 pandemic has brought the never-before problems of social distancing and lockdowns in many parts of the globe. With customers on the lookout of easier ways to shop, digital marketers thought of the brilliant concept of Shoppable posts. So, when a customer browses a social media platform, he/she comes across a shoppable post (product/service) with the link given in the bio. The customer finds it easy to tap and buy the product or opt for the service. For example: the Clothing brand, Anthropologie uses the same technique to attract customers. Many brands are soon to follow the cue and shoppable posts will become the future of digital marketing strategies to boost marketing campaigns.

B. Programmatic Advertising

The marketing team finds it difficult to place advertisements on all channels that give valuable information regarding products/services frequented by the target audience. Programmatic advertising solves this challenge as it offers customers personalized advertisements on their favourite channels at specific places based on their interests/behaviour. Companies that make use of programmatic advertising are – Expedia (tourism), BuildDirect (Home Improvement) and AirAsia (airlines). Programmatic advertising can be called the future of Digital Marketing, as it focuses on the Share of Attention of customers and can make way for the best advertising campaign. Yes, did we forget to inform you that it gives the best ROI?

C. Interactive Content

Digital Marketing experts are always on their toes to retain the loyal customers of their company, by various methods. The idea is to make customers not only shop but also interact via polls, online quizzes, signing for gift vouchers, and more. Yes, digital marketers will face a hard time creating content not only in words but also in web design. The website as well the social media posts should not only interest the target audience but also outsmart the competition. They also have to take care that the content matches the brand and objective of their organization.

D. Voice Search

There was a time when customers who opted for purchases on E-Commerce websites were above 25 years of age. Cut to the present, even children and teenagers have become regular customers of online shopping offers. And, they purchase a product or opt for service via the Voice Search method. With IoT-enabled apartments becoming famous with households, content managers along with the digital marketing team have their hands full in making the website/product content optimized for voice-friendly requests by digital assistants for the future. They need to focus on long-tail keywords, and also need to have deep knowledge of the target audience.

E. Influencer Marketing

The concept of Influencer Marketing is not new, as movie stars endorsed products/services in radio and television since the 1940s. However, the name “influencer marketing” stands apart. An individual with a huge following in social media platforms (for example, Instagram) is approached by brands to market products. But there are challenges, as the general public has become aware of the multinational corporations signing these influencers for large pay checks. So, there is corporate distrust, and the target audience makes a decision based on the influencer’s credibility. This concept will stay grounded and will play a vital role in the digital marketing field.

Conclusion

True, there are other technologies that play a prominent role in digital marketing such as Augmented Reality, Virtual Reality, Artificial Intelligence, Chatbots and more, but we have focused on only the other four in this article. Digital marketers in the years to come will have to successfully include the emerging technologies in their strategies. This is to not only reach the target audience with precision, but also outsmart the competitors.

If you are the owner of a business, chances are that you already are aware of the importance of digital marketing for your business. Therefore, you may want to work with a good digital marketing agency, especially if you don’t have the time to run this type of campaign. In this article, we are going to take a look at some of the common benefits of working with a digital marketing agency. Read on to find out more.

1. Follow the Latest Trends

If you want to achieve success, you must always stay tuned to new tactics, strategies, search algorithm updates, and other things like this. Since you are not an expert in this field, we suggest that you hire the services of an expert. This is where the role of a digital marketing agency comes.

Besides, digital marketing covers several aspects, such as social media, paid ads, content, video, search Engine Optimisation, email marketing, and social media, just to name a few. There is a long list of strategies that you must consider. Therefore, it is important to hire a good service provider.

2. Reliability and Accountability

Good marketing agencies offer accountability and reliability. A reliable digital marketing agency will discuss all the matters with you in order to put together an updated strategy. These service providers are trustworthy and follow the best strategies.

As far as accountability is concerned, you are looking for a service provider who you can hold responsible for the campaigns they are going to run. For example, if you are not getting your desired results, you can get answers from the service provider.

3. Growing your In-House Marketing Team

If you already have your in-house marketing team, you can extend this team by hiring the services of a digital marketing agency. This is even more beneficial if you have a small business to run. This can help you save a lot of money as you don’t have to pay a monthly salary to the agency. You will just pay them temporarily for the services you are going to.

4. Focusing on other Business Matters

If you hire a digital agency for your marketing campaign, you can focus on other important matters of your business. Therefore, you will have plenty of time to manage your business if you hire a reliable, experienced, and accountable team of online marketers.

5. Using Advanced Tools

Digital marketers use a number of amazing tools for their work. With these tools, these professionals can get a deeper insight into your search engine rank, search visibility, and customers. But you cannot just invest in these tools as they will cost you a lot of money.

In this case, it makes sense to pay a digital SEO agency. This can help you save a lot of money as you won’t need to purchase expensive tools.

If you are an experienced digital marketer, you may want to stay tuned to digital marketing trends. This is important for professionals who want to continue to improve their skills. Every year, many changes are taking place in the world of digital marketing. Therefore, you must have a solid knowledge of algorithms and other features if you want to launch effective marketing campaigns. In this article, we are going to talk about some digital marketing trends in 2021. Read on to find out more.

1. Chatbots

This year, chatbots are among the top digital marketing trends. Basically, this is a technology that is powered by artificial intelligence. This allows customers to chat with the bot to get answers to some common questions.

As a business owner, you can use this feature to engage with your clients and customers. Since several visitors may visit your website simultaneously, you can benefit from this technology as it can chat with hundreds of customers at the same time. In other words, chatbots can work 24/7 without costing any amount.

2. YouTube Shorts

Recently, YouTube launched another great feature known as “Shorts”. Basically, it shares a lot of similarities with Instagram Reels. The idea is to create a video that’s around 15 seconds in length.

This type of short-form video is increasing in popularity day by day. This feature is an ideal choice if you already have a lot of subscribers on YouTube. For others, they will have to wait until their channel grows to be eligible for YouTube Shorts.

3. Voice Search Optimization

According to a research study, around half of teenagers of today use voice search on a daily basis. This can give you a pretty good idea of the popularity of voice search in the future.

Google claims that its systems have achieved up to 95% accuracy when it comes to voice search. According to another prediction, half of all online shopping is going to be done through voice search by 2022. This provides lucrative opportunities for digital marketers. Therefore, it is important that you optimize your website for Easy Voice search.

4. AI in Marketing

According to the news, Artificial Intelligence is going to control several aspects of your life down the road. Therefore, we can say that big changes are going to take place in the future. Today, 6 out of 10 internet users interact with artificial intelligence chatbots to get answers to their queries on many apps and websites.

As a matter of fact, most of the content on social media platforms is categorized based on AI to make sure users remain engaged. Therefore, it is a great idea to make artificial intelligence part of your tools.

Long story short, these are some of the latest digital trends that you must be aware of if you are unaware of these stands or you may not be able to compete with your competitors. Therefore we suggest that you consider this article and update your skills accordingly.